Oxford store offers refillable options for items such as alcohol, rice and cleaning materials

Waitrose has unveiled its vision of environmentally conscious shopping, offering customers the chance to buy food and drink that is completely free of packaging as part of a ground-breaking trial for a large retailer.

In a new drive to try to eliminate unnecessary plastic and packaging, shoppers will be able to fill their own containers with a range of products from a series of dispensers, using the first dedicated refill station installed by a major UK supermarket.

In a trial starting this week at a Waitrose supermarket in Oxford, customers are being given refillable options for products including wine and beer, rice and cleaning materials, with prices typically 15% cheaper than the packaged alternatives.

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