The term hipster may be an opinion dividing word in modern culture, but a recent study by recruitment site Indeed has proven that the ‘capitalist fashionista’ generation is having a favourable effect on several key hiring sectors.

Coined the ‘hipster service economy’, the mini jobs boom has led to a steep rise in demand for baristas (181%), bar tenders (145%), yoga teachers (70%) and tattoo artists (117%).

The takeaway for recruiters is clear: whilst data analysts, audit managers and data scientists might be some of the hottest positions to hire for, there is a clear benefit to supplying talent for ‘hippest’ industries too.

The phenomenon can be paired down to several key attributes. According to research conducted by University College London, non-drinkers within the age range of 16 to 25 rose dramatically from 18% in 2005 to 29% in 2015.

This, says Indeed, has led to a boom in what it calls ‘coffee culture’ amongst younger generations and as such, demand for barista positions has risen to more than four times what it was four years ago. In December 2018, baristas accounted for 5,276 vacancies per million on the site, compared to just 1,151 at the start of 2015.

Yoga teachers have also seen a dramatic industry boom, largely due to the rise in what Forbes calls a ‘culture of wellness’ within hipster culture. A greater personal and professional onus on improved health and wellbeing has perpetuated a key rise in global Yoga professionals to around 300 million practitioners worldwide.

With Britain’s highstreets on the ropes and 85,000 retail jobs lost from town centres, it may be surprising to know that the number of tattoo parlours has almost tripled since 2014. One in three young adults now sport some kind of body art and as younger generations’ passion for ink grows, the cultural taboo around the tattoo industry has greatly diminished.

“The irrepressible rise of the hipster is changing Britain’s economy is some unexpected ways,” commented Bill Richards, UK Managing Director of Indeed.

“A decade ago, few would have predicted that demand for baristas would outstrip that for bartenders. Coffee has moved into the mainstream and millennial attitudes towards alcohol have changed. Both jobseekers and employers have responded in kind, with both the supply of these jobs – and candidates’ interest in them – surging in response.”

As well as increased job satisfaction, the ‘hipster service economy’ has also led to a rise in the average wage professionals can expect to earn within its industries. Tattoo artists top the list with an hourly rate of £44.10, whilst yoga teachers can now expect £21.98 per hour. Barista and bartender hourly wages have improved, but still lag behind with average hourly wages settling at around £8.10 and £8.53 respectively.

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